Overview
The search "schedule 1 logo" is a buying search wearing a curiosity costume.
Most people typing it already know the game. Schedule 1 - TVGS's drug-empire sim set in Hyland Point, where you cook product, hire dealers, and defend territory - landed on Steam Early Access in March 2025 and has kept pulling in new players through 2026. What those searchers don't have is a clean, wearable copy of the wordmark. That's the gap.
The query splits three ways. One group wants a sharp version for a wallpaper or a sticker sheet. A second is checking whether the SCHEDULE 1 shirt they spotted in a lobby screenshot is real merch or a bootleg. A third saw someone wearing one - in a co-op Discord, at a convention, on a friend's couch - and wants the same thing.
All three land in the same spot: looking at apparel with the Schedule 1 logo on it. That's why the official Schedule 1 store exists, and why the logo question keeps showing up in search rather than fading out.



